Project Overview
Brand: Tomoca Coffee
Platform: Mobile
Role: UX/UI Designer
Focus: Ordering, Payments, Brand Heritage Experience
Design Approach
Create a seamless digital experience that allows users to order coffee, manage payments, and explore Tomoca’s history, while reflecting the warmth, ritual, and authenticity of Ethiopian coffee traditions.
Core Principles
• Warm, coffee-inspired color palette
• Clean, intuitive layouts for easy ordering
• Cultural storytelling woven into the user journey
• Balanced modern UX patterns with heritage-driven visuals
Main User Flows
Onboarding & Brand Story → Menu Exploration → Product Details → Cart & Checkout → Order Confirmation & Tracking → Profile & Order History
Key Screens & UX Flow
Welcome Screen
First impression with brand identity and coffee culture
Onboarding
Guides users through features and experience
Pickup Selection
Choose convenient pickup location and preferences
Home Screen
Featured coffees, offers, and quick navigation
Coffee Menu
Browse coffee selections with clear categories
Coffee Details
Explore origin, flavor notes, and product story
Shopping Cart
Review items and adjust before checkout
Order Confirmation
Displays successful order placement and summary
User Profile
Manage account, orders, and preferences
Outcome
The final design delivers a smooth, user-friendly experience that brings Tomoca Coffee’s tradition into the digital space, honoring its heritage while meeting modern user expectations.