Project Overview
Lime Tree is a popular contemporary café and casual dining restaurant
in Addis Ababa, known for its healthy salads, wraps, sandwiches, and
Ethiopian-fusion meals. Loved by both locals and travelers, the
restaurant offers a cozy, welcoming atmosphere with consistent
quality.
This project explores the design of a mobile food ordering and
delivery experience that translates Lime Tree’s warm in-store vibe
into a fast, intuitive, and reliable digital journey.
The Challenge
Busy customers needed a quick and frictionless way to order food for delivery, especially during peak hours. Existing solutions often felt cluttered, slow, or disconnected from the restaurant’s brand, leading to confusion during ordering and checkout.
The Goal
Core Objectives
• Prioritize fast delivery ordering
• Make the menu easy to browse and understand
• Reduce friction during cart and checkout
• Build trust through clear order tracking
• Reflect the brand’s fresh, modern, and welcoming identity
Key UX Flows
Fast Delivery Entry → Menu Experience → Cart Experience → Checkout Flow → Order Tracking
Visual Direction
Core Elements
- • Fresh green tones
- • Rounded shapes
- • Spacious layouts
- • Emphasis on calmness, clarity, and approachability
Brand Reflection
The interface mirrors Lime Tree’s healthy menu and cozy dining experience, fresh, modern, and welcoming.
Outcome
A fast, user-friendly mobile experience that allows customers to browse, order, and track their meals effortlessly, bringing the Lime Tree dining experience to users’ doorsteps.
Key Screens & UX Flow
Cover
App entry point with strong delivery CTA
Sign Up / Login
Quick authentication for returning users
Login
Simple, secure sign-in flow
Welcome Message
Friendly greeting reflecting brand warmth
Menu
Clear categories, scannable healthy & fusion options
Cart
Transparent overview with easy edits
Checkout
Streamlined steps to minimize drop-off