Project Overview
Designed a calm, premium mobile experience for Hiwi Leather, an Ethiopian brand rooted in craftsmanship, sustainability, and cultural authenticity. Balanced global e-commerce standards with distinct Ethiopian identity through storytelling, visuals, and frictionless UX.
Design Goals
Reflect Ethiopian Craftsmanship
Through visual language, patterns & heritage cues
Seamless Shopping Flow
From onboarding to checkout with zero friction
Build Trust & Clarity
Transparent UX that feels premium & authentic
Scalable UI System
Ready for future products & web expansion
Brand & Visual Direction
- Earthy leather-inspired palette
- Minimal layouts to highlight products
- Soft gradients & rounded warmth
- Subtle cultural patterns & typography
Handcrafted leather aesthetic – premium, tactile, authentic
Key Screens & UX Flow
Splash Screen
Strong brand introduction with premium first impression
Welcome & Onboarding
Introduces users to brand values and experience
Home Dashboard
Product highlights with clear navigation and discovery
Product Categories
Organized browsing for quick product exploration
Add to Cart
Quick product selection with smooth interaction feedback
Shopping Cart
Review selected items with clear pricing breakdown
Checkout
Simple and secure purchase flow with minimal friction
Order Confirmation
Clear success feedback after completing purchase
User Profile
Manage personal info, orders, and preferences
Leather Care Guide
Educates users on maintaining product quality
Outcomes
• End-to-end frictionless journey
• Strong emotional connection via storytelling
• Consistent, scalable design system
• Authentic premium feel rooted in Ethiopian craftsmanship